Innovation is at the core of our company, and we pride ourselves on being industry leaders. Having likeminded people with ideas worth protecting goes beyond our products and affects how we operate across all global departments. "We are hardworking, competitive, curious and creative. Today, Umbra seeks IP protection monthly for its new products and has IP embedded in its business strategy. Not too many houseware products fight as hard as we do." "Rarely does this end in court, but we've been in pre-trial mediations often. "Often we have to send a cease-and-desist letter and even take legal action," says Matt Carr. IP rights are key because formal IP rights deter many copiers, although they cannot always prevent infringement. But as a result of the success of the Garbo trash can, Umbra was able to register its designs and enforce its IP rights. In its infancy, Umbra did not have the resources to protect its designs. Not only was Umbra's collaboration with Karim Rashid a success from a sales perspective but it also kickstarted their IP strategy. However, with an output of 30 to 60 new products released globally every year, Umbra focuses its time and money on the major markets, where the designs are most in need of protection and rights will be issued most readily. Umbra invests heavily in patents and industrial designs. Intellectual property rights have been instrumental to Umbra's growth and success along the way, helping the company safeguard ideas, stay ahead of the competition, secure relationships with key retailers and manufacturers and recruit designers, who know their work will be protected. But more importantly, everything it produces is affordable and unique. With 90% of products designed in Umbra's studio and the balance coming from talented designers the world over, every Umbra design is modern, casual and functional. Headquartered in Toronto, the home accessories manufacturer boasts an impressive breadth and depth of products, sold through thousands of retailers around the world including in China, Brazil and the Netherlands. In a sea of interior design and home décor brands, Umbra stands out thanks to the originality of its products.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |